Going Viral Newsletter
About the Project
Hook Point came to us with the idea of creating a paid newsletter where each week subscribers would receive new guides about the science behind going viral in their inbox.
This meant the project had two parts, of which we did both the web design and development, following the design behind other projects we had done for them before.
The guides
The first part was converting the guides they already had in PDF format to a web version that could be more easily created and updated by the editors, had the ability to have interactive assignments, and was easier to use by subscribers.
“They’ve become our go-to team for all key web projects, from our main website to every landing page we create. I would highly recommend them to any business seeking reliable and top-tier web development services.”
The landing page
The second part was to create the landing page that would be used to sell the newsletter subscription. We worked with the client on the content and assets to ensure we got the message across, and integrated with Stripe to allow users to subscribe to the newsletter.
Possible with the help of Sanity
Sanity was specially perfect for this job, as it allowed us to easily create a document for all the content common to all guides, and a different document type to be used to create the guides with their specific content.
A simple extension to the default fields even allowed us to have support for placeholders in the text common to all guides, which are then replaced on each guide in the React frontend, for example with the guide name, e.g. having a common text 'How {title} stops the scroll' which gets rendered on Dr. Julie Smith's guide as 'How Dr. Julie Smith stops the scroll'.
Other projects
Brendan Kane
Astro website for Hook Point's CEO Brendan Kane. Re-used content from Hook Point's CMS on some pages for easier updates.
MATC Course
Landing page for a practitioner master course on the Metabolic Approach to Cancer.
Hook Point
Website for a brand strategy firm using page-builder for full control; blog articles; case studies; light/dark themes.
Job Interview Menu
Landing page aimed at generating leads with an interest in learning new techniques for job interviews.
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